Designing SEO For Law Firms
Designing SEO for lawyer’s websites is not the same process as designing search engine optimization strategies for other types of businesses. As a service industry, legal providers do not sell goods; instead, they provide a much-needed service to people who are looking for very specific types of help. The average web development company can provide Wordpress Development Services and create a beautiful website, but that site may not serve the unique needs of a legal firm. In order to build the right type of website for a law office, an SEO professional must understand the way clients seek out and retain lawyers and work with that process, not against it. Law Firms Have Unique SEO Needs Law firms have very unique needs when it comes to search engine optimization. Unlike retailers, lawyers are not necessarily concerned with what is known as the “sales funnel,” in which visitors to a website are led by calls to action to purchase particular products. In fact, those types of