How is SEO Different from PPC?
Attorneys often wonder about advertising, particularly web-based advertising. For many years, advertising was frowned upon in the legal community except for very narrow channels. Now, however, seeking out an experienced professional to help with SEO for lawyers websites has become quite common, and finding a web development company to design an easy-to-use website that allows potential clients to easily connect with attorneys is considered a “must have” for a successful law firm. With these fundamental changes, it is no wonder that more and more lawyers are interested in learning about SEO or Search Engine Optimization and the various forms of web-based advertising available to them. SEO vs. PPC One of the first distinctions it is important to make is the difference between SEO and PPC. PPC stands for “pay-per-click,” and is a type of digital marketing in which advertisers are charged whenever an ad is clicked on by a user. Advertisers bid on keywords or phrases that will