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Showing posts from October, 2021

What Is The Best Way to Spend My Advertising Dollars?

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No matter how large or small your legal firm, you only have so much money to spend on advertising.   Most legal businesses realize quickly that they are walking a fine line between overspending on advertising and not doing enough to attract potential clients.   In the world of SEO in San Diego, the term used is ROI or return on investment.   This number can be calculated by considering what is spent on an advertising campaign or strategy versus the amount of business generated.   While this number can vary for obvious reasons, an SEO Company in San Diego can usually narrow down your ROI to show you how specific strategies impact your bottom line.   This information is very helpful in determining the best way to spend your advertising dollars.   Which SEO Strategies Work Best For Law Firms?   Retail businesses and law firms have different advertising goals and hence different strategies.   What works for a retail chain will not work for a legal office, and vice versa.   Legal busin