What Is The Best Way to Spend My Advertising Dollars?

No matter how large or small your legal firm, you only have so much money to spend on advertising.  Most legal businesses realize quickly that they are walking a fine line between overspending on advertising and not doing enough to attract potential clients.  In the world of SEO in San Diego, the term used is ROI or return on investment.  This number can be calculated by considering what is spent on an advertising campaign or strategy versus the amount of business generated.  While this number can vary for obvious reasons, an SEO Company in San Diego can usually narrow down your ROI to show you how specific strategies impact your bottom line.  This information is very helpful in determining the best way to spend your advertising dollars.

 Which SEO Strategies Work Best For Law Firms?

 Retail businesses and law firms have different advertising goals and hence different strategies.  What works for a retail chain will not work for a legal office, and vice versa.  Legal businesses usually focus their SEO efforts on a few key areas:

 

●       Keyword research.  It is critically important to have your web pages up-to-date with the latest keywords.  Research on what potential clients are looking for can help you narrow down your focus to a few key words and phrases that will give you the most impact when placed strategically on your website.

●       Blogging and social media.  The world revolves around social media and blogs to a great extent, so this is not an area that can be safely ignored.  Not only is it important for your law firm to pay attention to social media trends and put your name out there, but you may also need to consider blogging as an extension of your SEO plan.  Blogging gives you three distinct advantages:  it positions you as an expert in your field; it helps you generate new leads by linking to authoritative websites; and it helps guide potential clients to your site by giving them content they can use. 

●       Website design.  The design of your website is critical for ensuring that visitors are able to navigate your site easily and find what they are looking for.  A poorly designed website can easily cancel all of the progress you make with an SEO strategy and drive away the very clients you are seeking.  A professional web designer should always handle your website design and should update it periodically.

 If you are looking for someone to guide you through the sometimes intimidating world of SEO for Law Firms, Caldiatech is here to help.  Our professionals can help you design and maintain a beautiful, functional website with information that your clients are seeking.  We can also help you design and implement a strong SEO plan that will allow people to find you and turn them into long-term clients.  Call us today to learn more about how we can help you create the right SEO plan for your law firm’s needs.