How is SEO Different from PPC?


Attorneys often wonder about advertising, particularly web-based advertising.  For many years, advertising was frowned upon in the legal community except for very narrow channels.  Now, however, seeking out an experienced professional to help with SEO for lawyers websites has become quite common, and finding a web development company to design an easy-to-use website that allows potential clients to easily connect with attorneys is considered a “must have” for a successful law firm.  With these fundamental changes, it is no wonder that more and more lawyers are interested in learning about SEO or Search Engine Optimization and the various forms of web-based advertising available to them.

SEO vs. PPC

One of the first distinctions it is important to make is the difference between SEO and PPC.  PPC stands for “pay-per-click,” and is a type of digital marketing in which advertisers are charged whenever an ad is clicked on by a user.  Advertisers bid on keywords or phrases that will be linked to their ads in search engine results, and when a user searches for those terms, the ad appears.

This is very different from traditional SEO.  Search engine optimization is a broad term, but it usually refers to unpaid, organic increases in website traffic generated by the careful use of researched keywords embedded in content.  SEO is often used as an overall, ongoing website marketing strategy and is updated frequently, unlike a PPC campaign which may be time-limited.

Neither SEO nor PPC is “better.”  They simply serve different purposes.  For example, SEO is often used to generate traffic for a general law firm that has just recently developed a new website.  PPC might be used for a website that has been around for some time but is launching a new directive to drive traffic to a specific attorney or department.  It might also be used for a specific case, as when a class action lawsuit begins and the attorney is looking for potential clients.

Can I Use Both SEO and PPC?

It is important to realize that SEO and PPC do not negate each other.  In fact, many successful campaigns have been built around the use of both SEO and PPC, albeit in different ways.

When you choose to incorporate both SEO and PPC, it is often helpful to diversify your keyword strategies based on your audience.  For example, if you believe that your PPC efforts are better directed to one type of law that your firm handles, you could generate a PPC campaign based only on those keywords.  Your website SEO could focus on a totally different area of the law, or on your overall website development.  An SEO professional can help you decide which is best for your firm’s needs.

For many years, Caldiatech has been a name synonymous with quality SEO.  We offer complete website construction and maintenance, including WordPress development services, SEO marketing strategies, and social media marketing.  Give us a call today to learn more about how we can help you build and maintain the website your business needs!

Comments

Post a Comment

Popular posts from this blog

Overlooked Things That Impact Your Website’s Performance

Image
When you are considering the important step of hiring a web design company in Boise, you may be focusing on the look and user-friendliness of your new website.   These things are very important, but finding a way to maximize your online reach must include another focus as well.   To be successful, you must consider how your strategy for SEO in Boise will ultimately affect your new website.   Building a powerful website is not as easy as putting a few words or images on a page.   There are behind-the-scenes factors that contribute greatly to the success of any website, particularly those that deal with service industries.   By focusing on these invisible qualities as well as the visible, you will build a successful, profitable website that will drive clients to your door! Build Quality Backlinks Backlinks are links from other websites that lead to your own. They are an essential factor in search engine ranking algorithms, as they indicate the credibility a...
Read more

What Can A New Web Design Do For Your Business?

Image
If you are searching for a Web Design Company in San Diego, the chances are that you already know your website needs a bit of help.   In today’s fast-moving, web-based world, it is critical for any business to think about how its Internet presence reflects its values, its mission, and its sales objectives.   It is even more imperative to assess, on a regular basis, whether its current web design and structure supports these goals. How Does Web Design Affect Company Profitability? It is not an exaggeration to say that your company’s website design and structure can be one of the most important factors in determining whether or not your business is successful.   Companies with robust, interactive websites are often the leaders in their fields, while those with websites that are sparse or difficult to navigate are simply not as profitable.   Here are a few things you should look for when examining your website to determine if it is functioning at its best. ● ...
Read more

The Role of Social Media in Your Business Web Presence

Image
One of the ways that professionals in SEO in Boise and other places measure the success of a business website is by how well the company utilizes social media.   A good SEO Company in Boise will always advise you about the best way to use social media as well as relevant keywords and other content.   The fact is, social media has become an integral part of most people’s daily lives, so it is not surprising that it plays a significant role in the business world as well. It is hard to overestimate the importance of social media in establishing and maintaining a strong web presence for your business.   The Steps To A Successful Social Media Campaign   So how do you create a strong social media campaign that will reach your potential clients?   There are several important steps you must follow to utilize social media successfully without spending large blocks of time “scrolling” and missing your important targets.   ●      ...
Read more