Google’s October 2023 Core Algorithm Update May Affect Your Rankings


Companies searching for SEO services in Boise often have questions about how Google’s “behind the scenes” work affects the search rankings for their businesses.   A professional SEO Agency in Boise can not only help companies understand these sometimes confusing issues, but work around them to keep these businesses at the top of the search engine results.

 Google’s 2023 Core Algorithm Update

Google has recently announced that it has released its anticipated October 2023 Core Algorithm Update.  As a result, businesses may see their search engine rankings fluctuate over the next few weeks.  Google advises patience during this time, but many companies are asking what they can do to weather these changes in the interim.

Google typically updates its core algorithms several times a year.  This is done for two important reasons:  to stop advertisers from abusing the search engine systems and to improve the overall quality of user experiences.  While these are obviously positive and well-intentioned goals, the fact is that changing the core search algorithm often means that businesses that were “playing by the rules” suddenly find their search engine rankings dropping, through no fault of their own.  How can you ensure that your business does not lose web traffic during this time?

 Key Tips to Navigating the Google Update

Here are a few tips you can use to help lessen the impact of the Google October 2023 Core Algorithm Update, and any other Google updates in the future:

 

●       Be aware of the impact of these updates on your rankings.  One of the simplest steps you can take is to regularly monitor your search engine rankings.  This preventative step will make you aware as soon as possible when your rankings are being affected by any changes, whether on Google’s part or your own. 

●       Be aware of Google’s update frequency.  Typically, Google rolls out several updates per year.  Therefore, it is important to watch for news of any potential updates, as Google usually makes these announcements just prior to or around the time that algorithms are changed.  This can help you see if you need to increase the frequency of your own monitoring of your website.

●       Measure the impact of the update.  It is possible that the core algorithm changes may have no impact at all on your website.  If so, you can continue with your regular SEO strategy.  However, if you are impacted, it is important to compare real data from before and after the update to understand exactly how you were impacted and to what degree.  This can guide you in making changes to your SEO plan that will bring your rankings back up.

●      Focus on content and user experience.  High-quality and relevant content and consistently good user experience will always be the gold standard in Google’s world.  Therefore, it is very important to focus on improving your web pages with content that speaks to your users and offers them useful, practical information as well as a positive and interactive experience when visiting your site.

At Caldiatech, we have been providing a solid strategy for SEO for Attorneys’ websites as well as other small businesses for decades.  A leading web design company in Boise, we strive to give our clients the best advice and help in forming strong SEO plans that will help them boost search engine rankings, bring more web traffic to their doors, and ultimately increase their bottom lines.  Give us a call today to learn how we can help your business grow with the right web-based strategy!

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