How Big Is The Digital Marketing Trend?

Despite the fact that digital marketing has been a primary source of advertising for more than a decade, many companies are still unclear about just how big this trend is and where it is likely to go from here.  If you are considering hiring a Web Design Company in San Diego, it is very important that you understand the impact that digital marketing is likely to have on your business.  The best way to do that is to understand the global impact that digital marketing already has, and how it might affect your plans for SEO for San Diego businesses.

 How Digital Marketing Has Changed the World

 If you are unsure of how much digital marketing has changed and continues to change our world, just consider these facts:

 

●       More than half of all advertising and marketing experts measure success through keyword rank and organic traffic.  However, many business owners do not understand search engine optimization methods and do not know if they need to use them in their marketing strategies.

●       While a good website is important, it has fallen behind social media in rank of importance in marketing.  Social media is continuing to climb in popularity and prominence for strategic advertising.

●       Twenty percent of all vehicles now have in-dash information and entertainment systems, and many of these are voice-driven.  This means that voice-sensitive and optimized content is becoming more important for attracting consumers.

●       The average American has access to ten connected devices in his or her home, including smart televisions, voice-activated assistants, cell phones, tablets and computers.

●       Mobile devices now generate more than half of all search engine traffic.

Clearly, things have changed even over five years ago in digital marketing.  How do you know if you have kept up with the times?  Is your website content appropriate and targeted to the users you want to attract?  How can you tell if your marketing plan is right for your target market?

 A strong SEO professional can help you answer these questions.  As digital marketing changes, having an SEO company that moves with the times is going to become increasingly important.  What worked five or ten years ago will no longer work today, and what works today will not necessarily work tomorrow.  Does your SEO company work with you to assess your target audience, determine how they access their content, and structure your search engine optimization and other marketing strategies accordingly?

Caldiatech is an SEO company in San Diego that has been helping small businesses master digital marketing for years.  We have worked with businesses of all sizes, but we particularly enjoy helping small business owners market their goods and services to the public.  We help you grow your business with targeted marketing that makes the most of your advertising budget.  Give us a call today to speak to one of our experienced professionals and learn more about how digital marketing can have a positive impact on your business and help you build the company you want.

Comments

Post a Comment

Popular posts from this blog

Overlooked Things That Impact Your Website’s Performance

Image
When you are considering the important step of hiring a web design company in Boise, you may be focusing on the look and user-friendliness of your new website.   These things are very important, but finding a way to maximize your online reach must include another focus as well.   To be successful, you must consider how your strategy for SEO in Boise will ultimately affect your new website.   Building a powerful website is not as easy as putting a few words or images on a page.   There are behind-the-scenes factors that contribute greatly to the success of any website, particularly those that deal with service industries.   By focusing on these invisible qualities as well as the visible, you will build a successful, profitable website that will drive clients to your door! Build Quality Backlinks Backlinks are links from other websites that lead to your own. They are an essential factor in search engine ranking algorithms, as they indicate the credibility a...
Read more

What Can A New Web Design Do For Your Business?

Image
If you are searching for a Web Design Company in San Diego, the chances are that you already know your website needs a bit of help.   In today’s fast-moving, web-based world, it is critical for any business to think about how its Internet presence reflects its values, its mission, and its sales objectives.   It is even more imperative to assess, on a regular basis, whether its current web design and structure supports these goals. How Does Web Design Affect Company Profitability? It is not an exaggeration to say that your company’s website design and structure can be one of the most important factors in determining whether or not your business is successful.   Companies with robust, interactive websites are often the leaders in their fields, while those with websites that are sparse or difficult to navigate are simply not as profitable.   Here are a few things you should look for when examining your website to determine if it is functioning at its best. ● ...
Read more

The Role of Social Media in Your Business Web Presence

Image
One of the ways that professionals in SEO in Boise and other places measure the success of a business website is by how well the company utilizes social media.   A good SEO Company in Boise will always advise you about the best way to use social media as well as relevant keywords and other content.   The fact is, social media has become an integral part of most people’s daily lives, so it is not surprising that it plays a significant role in the business world as well. It is hard to overestimate the importance of social media in establishing and maintaining a strong web presence for your business.   The Steps To A Successful Social Media Campaign   So how do you create a strong social media campaign that will reach your potential clients?   There are several important steps you must follow to utilize social media successfully without spending large blocks of time “scrolling” and missing your important targets.   ●      ...
Read more