How Big Is The Digital Marketing Trend?

Despite the fact that digital marketing has been a primary source of advertising for more than a decade, many companies are still unclear about just how big this trend is and where it is likely to go from here.  If you are considering hiring a Web Design Company in San Diego, it is very important that you understand the impact that digital marketing is likely to have on your business.  The best way to do that is to understand the global impact that digital marketing already has, and how it might affect your plans for SEO for San Diego businesses.

 How Digital Marketing Has Changed the World

 If you are unsure of how much digital marketing has changed and continues to change our world, just consider these facts:

 

●       More than half of all advertising and marketing experts measure success through keyword rank and organic traffic.  However, many business owners do not understand search engine optimization methods and do not know if they need to use them in their marketing strategies.

●       While a good website is important, it has fallen behind social media in rank of importance in marketing.  Social media is continuing to climb in popularity and prominence for strategic advertising.

●       Twenty percent of all vehicles now have in-dash information and entertainment systems, and many of these are voice-driven.  This means that voice-sensitive and optimized content is becoming more important for attracting consumers.

●       The average American has access to ten connected devices in his or her home, including smart televisions, voice-activated assistants, cell phones, tablets and computers.

●       Mobile devices now generate more than half of all search engine traffic.

Clearly, things have changed even over five years ago in digital marketing.  How do you know if you have kept up with the times?  Is your website content appropriate and targeted to the users you want to attract?  How can you tell if your marketing plan is right for your target market?

 A strong SEO professional can help you answer these questions.  As digital marketing changes, having an SEO company that moves with the times is going to become increasingly important.  What worked five or ten years ago will no longer work today, and what works today will not necessarily work tomorrow.  Does your SEO company work with you to assess your target audience, determine how they access their content, and structure your search engine optimization and other marketing strategies accordingly?

Caldiatech is an SEO company in San Diego that has been helping small businesses master digital marketing for years.  We have worked with businesses of all sizes, but we particularly enjoy helping small business owners market their goods and services to the public.  We help you grow your business with targeted marketing that makes the most of your advertising budget.  Give us a call today to speak to one of our experienced professionals and learn more about how digital marketing can have a positive impact on your business and help you build the company you want.