How Responsive Web Design Improves Your Website’s Performance

 Learning all the terminology used by a Web Design Company in San Diego can be confusing.  One term you may have heard is “responsive web design,” but what does this mean?  What impact does responsive web design have on your overall website performance, and how can you increase your performance through RWD methods?  These are all questions that a professional web design company can and should help you answer if you are trying to increase your website’s performance with your client base.

What Is Responsive Web Design?

Simply put, responsive web design (RWD) is an approach to web development that causes your website to respond dynamically, in real time, to change its appearance to fit the device being used to view it.  While this may seem like a small thing, it is one of the most important aspects of making your website user-friendly in today’s ever-changing digital marketplace.

In the past, the chances were good that your website was being viewed by customers on a desktop or laptop computer with a fairly large screen.  Now, the chances are good that this is not the case.  Most people today are using mobile devices to find information as they are on-the-go, not sitting at a desk searching the Internet.  Of course, some people still stick to traditional computers, so in reality your website must be adaptable to both scenarios.

To make matters even more complicated, there are a wide variety of size differences when it comes to mobile devices.  Some people use a laptop, but many are using mobile phones or tablets to search the web.  Mobile phones have, in recent years, become the most popular way of looking up information, but there are also great differences in mobile phone screen size.

Simply put, you cannot have only one dimension of your website if you want to reach a wide audience.  Your website must be able to change instantly depending on the size of the screen the viewer is using, whatever that may be.  This is where responsive web design becomes important.

RWD allows your website to adapt instantly to a wide variety of screen sizes.  Elements such as scrolling and links may change depending on what is easiest for the user.  Size of images and video screens may also change.  Whatever the user’s device, a good RWD will ensure that they are having the best possible experience with a website.  This, in turn, leads to better engagement and ultimately more sales than websites that are difficult or impossible to use with newer devices..

If you are looking for help with SEO in San Diego, look no further than Caldiatech.  For decades, Caldiatech has been a premier SEO company in San Diego, serving the needs of a wide range of clients.  We have changed with the times to give our customers consistently excellent return on investment, no matter the size or business of the company.  Call us today to learn more about how we can help you build your company through a strong, dynamic and adaptive web-based advertising strategy.

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