Five Ways to Increase Website Traffic

Increasing traffic to your website is no longer simply a fun way to boost sales; it has become a life-and-death struggle for many businesses.  Since 2014, online sales have grown by at least a third, now accounting for 14 percent of all sales in the United States.  While that may not seem like a huge amount, in some industries it accounts for nearly 80 percent of all retail transactions.  The percentage of sales taking place online is expected to grow in the future as well, as supply chain issues and other problems continue to plague bricks-and-mortar stores.  This means that many businesses that never thought about online advertising are now turning to a Web Design Company in San Diego to help them make their web presence known.

Web marketing using SEO in San Diego is one of the biggest potential sales areas in the country.  Therefore, it makes sense to think about ways to increase website traffic in order to tap into this growing market.  Here are five ways to increase traffic to any website, no matter what field or area your business covers.

●       Optimize keywords in content.  Your keywords, or the phrases that search engines notice, must match what people are actually searching for.  If your pages are filled with references to “barrettes” but people are actually searching for “hair clips,” your website traffic will decrease.  It is very important to keep up with current keywords and refresh your website content accordingly.

●       Created personalized landing pages.  Landing pages refer to the page on which a potential client lands after clicking on a link in a search engine.  These landing pages can be very general or can be personalized based on search terms and other factors.  Targeting landing pages to particular individuals or groups is a great way to personalize the experience for your visitors and encourage them to engage with your content.

●       Craft high-quality content that engages visitors.  It does not matter how good your search engine strategy is if your visitors are unimpressed when they come to your site.  Your website must have high-quality, engaging content that answers their questions and encourages them to learn more.  Blogging and social media are great ways to add to and refresh this content on a regular basis, but your foundational web pages must also be of the very best quality in order to impress visitors.

●       Utilize other forms of digital advertising.  Email marketing, digital ads and other forms of digital advertising can help drive traffic to your site and boost engagement.  One of the great things about digital ads, as well as email, is that they can both be finely targeted to a very specific audience.  This helps you engage the very people you want visiting your website without spending a fortune on large-scale advertising.

At Caldiatech, a leading SEO company in San Diego, we have been working for decades with both small and large businesses to create beautiful, functional websites that contain high-quality content and attract online traffic.  With the latest in solid SEO for law firms, we can help your business build a better online presence, create organic growth, and turn visitors into clients.  Give us a call today to learn more about how we can help you make better use of your advertising and marketing budget!

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